Our cups make it easy to communicate exactly how much room a barista should leave for cream, or how much cream to add before adding coffee. Now it’s easy to add cream, or leave room for cream.
It takes approximately 2500 gallons of fresh water to produce one pound of coffee beans (Water Footprint Network). By the time coffee reaches the consumer, 1000 ounces (7.8 gallons) of fresh water will have been used to produce a single ounce of brewed coffee; yet millions of people dump their coffee in the garbage to make room for cream.
To put things into perspective, let’s say you make room for a single ounce of coffee every day. After factoring all the water required to grow and process the coffee, you effectively waste over 2,800 gallons of fresh water every year; and, you’re not alone. There are millions of people making room for cream every day in the United States.
“…with room for 3, please.”
To better understand the logic, imagine three customers each order a coffee in a local cafe. Customer A prefers 1 ounce of cream, customer B prefers 3 ounces of milk, and customer C prefers 2 ounces of cream. To make room for milk and cream they pour 1-, 3-, and 2 ounces of coffee in the garbage, respectively. In this example the cafe dispenses a total of 24 ounces of coffee, and wastes 6 ounces.
With the R4 System, customers A, B, and C order their coffee with room for 1, 3, and 2, respectively. The cafe dispenses a total of 18 ounces; and the 6 ounces of saved coffee are now available to the next customer in line.
Make room for change
An average coffee shop will experience around 2 gallons of waste per day, which adds up to more than 700 gallons of hot coffee per year. The global impact is approximately 800,000 gallons of water waste per coffee shop, per year. That’s anything but trivial and totally avoidable. Nationwide adoption of the R4 System will save billions of gallons of water and other precious resources every year. So yeah, it’s kind of a big deal.
Contact us about using our cups in your business.