Sector Labs Partners with EPS to Improve the Disposable Coffee Cup

New, Room For™ brand hot cups conserve coffee by making it easier for customers to indicate precisely how much room they need for milk or cream. A simple inverted volume indicator could change the entire coffee industry by improving the way coffee is ordered and dispensed.

SAN FRANCISCO, Calif., May 19, 2011: Sector Labs, a San Francisco-based product and concept development firm, is partnering with Excellent Packaging & Supply, a distributor of sustainable and nature-based packaging for foodservice applications, to commercialize a disposable hot cup that takes the guesswork out of dispensing coffee by making it easy for customers to indicate precisely how much room they need for milk or cream. The cups are the first of their kind to incorporate the patent-pending R4 System™ and will be marketed under the Room For™ brand. Working together, the two companies have developed a prototype cup that is currently in trial at Crossroads Café in San Francisco.

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