Our Solution

Finally, a simple way for coffee drinkers to indicate how much room they need for cream. Large coffee with room for 3, please…

Retailers go to great lengths to provide their customers with a pleasant experience. Insulating sleeves make hot cups comfortable to touch and ergonomic lids make coffee easy to drink, yet nothing has been done to eliminate the need for customers to make room. Unfortunately dumping coffee in the garbage to make room for cream has become part of a daily routine for millions of people. In fact, Americans consume about 450,000,000 cups of coffee daily, and at that volume even the smallest inefficiencies translate into monumental levels of waste. As the popularity of coffee continues to rise, eliminating the need to make room for cream will become a top priority for retailers. Fortunately, we have simple solution. The R4 System.

R4 System
The R4 System takes the guesswork out of dispensing coffee by giving customers an easy way to indicate precisely how much room the need for cream. It’s a simple solution to a big problem and the benefits extend far beyond the resources it saves. Customers get a better cup of coffee, retailers stretch the value of the coffee bean, and we all benefit from a more efficient use of fresh water and other natural resources.

As consumers become increasingly committed to protecting their environment, the demand for sustainable business practices will increase. Retailers who use environmentally friendly products will distinguish themselves from their competitors. The R4 System measurably reduces product waste which can save small- and medium-sized coffee shops thousands of dollars annually.

R4 Volume Indicator
Coffee drinkers are accustomed to adding cream, leaving room, or making room from the top-down. Our coffee cups use a volume indicator designed to specifically to make it easy for customers measure down from the brim. The inverted volume indicator can be printed or embossed onto any cup using standard printing techniques, which means billions of coffee cups can be enhanced with little or no cost.

Ordering
“May I have a large coffee with room for 2?” Easy, right?

Benefits
As coffee prices continue to soar and customers shift their dollars toward sustainable business practices, retailers must consider innovative ways to lower costs and reduce waste. The benefits of using the R4 System make it an ideal solution for retailers who need an effective way to stay competitive. Take a look at the following list of benefits to see how our system can improve many aspects of the retail experience.

Save Water, Coffee & Energy
Coffee production demands a disproportionately large percentage of the world’s fresh water supply; and an enormous amount of energy is required to produce and transport coffee beans to every country in the world. Eliminating the waste associated with making room for cream can dramatically improve the environmental footprint of one of the largest industries on the planet.

Save Time
By giving employees a more effective way to communicate with customers, people spend less time in line and more time enjoying their coffee. Plus, R4-enhanced dispensing makes it much easier for employees to dispense coffee AND cream at the same time, which can completely eliminate the need for customers to wait in another line by the condiment bar.

Nutrition Monitoring
It’s difficult for customers to monitor their consumption of calories when they arbitrary add milk and cream to their coffee. The R4 Volume Indicator eliminates the problem by making it easy to add milk or cream with precision.

More Sanitary
The condiment bar can be a breeding ground for microbes. Customers who eliminate a trip the condiment bar may also reduce their exposure to a wide variety of microorganisms.

Drive Through 2.0
Ordering coffee in a drive through can be both convenient and precarious. The R4 System eliminates the need for customers to fumble around with hot coffee over their laps. In addition to drastically increasing the probability of a severe burn, removing the lid from a hot cup of coffee also breaks the seal between the lid and the cup. Not smart.